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Medical

Fear, Ambiguity aversion, and new medical devise adoption

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Healthy Condition X Product Type

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                              PT                

                 Medical           Non-M

    Good      x                        x

 

    Bad         o                        x

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There is an interaction effect, only when one is ill, he/she becomes less ambiguity averse and tend to adopt any devise they would seek. 

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Good/Bad can also be replaced by a continuous variable.

 

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