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Wei-Shiun Chang
Institute of International Management, National Cheng Kung University, Taiwan
Medical
Fear, Ambiguity aversion, and new medical devise adoption
Healthy Condition X Product Type
PT
Medical Non-M
Good x x
Bad o x
There is an interaction effect, only when one is ill, he/she becomes less ambiguity averse and tend to adopt any devise they would seek.
Good/Bad can also be replaced by a continuous variable.
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