top of page


Fear, Ambiguity aversion, and new medical devise adoption

Healthy Condition X Product Type


                 Medical           Non-M

    Good      x                        x


    Bad         o                        x

There is an interaction effect, only when one is ill, he/she becomes less ambiguity averse and tend to adopt any devise they would seek. 

Good/Bad can also be replaced by a continuous variable.



bottom of page